Philips has released the Avent hands-free electric breast pump, which was designed to take the pressure off moms while pumping breast milk so they can feel comfortable while letting loved ones step in and help with feeding.

Using the pump, moms can multi-task on the go or at a desk, the company said. Its comfortable, efficient design improves on the traditional, wall plug-in electric breast pump.

Philips said it works twice as fast, with large collection cups that collect a milk volume of up to 200 ml (seven ounces). The quiet, discreet pump operates at sound levels of 50 dB.

The Avent pump was designed to mimic a baby’s natural drinking rhythm. It features a range of customization settings, including nine stimulation and 16 expression options. The settings can be saved using a built-in memory function so moms can skip repetitive setup and reclaim more of their time.

The pump is powered by Silky OptiFit technology to make it as comfortable as possible. The seven unique silicone SkinSense breast shield sizes fit 99% of nipples, and silicone’s low thermal conductivity means they don’t feel cold against the skin and more easily adapt to temperature. In addition to a silky texture, it helps the breast shield shape around the breast with a snug and comfortable grip.

“Our research reveals that many breastfeeding moms want to breast pump but are put off or stop because traditional options restrict them,” said Gulsu Erden, Philips Avent consumer marketing director. “In addition, many moms also worry that hands-free pumps aren’t as effective. Our newest innovation, the Philips Avent Hands-Free Electric Breast Pump addresses this challenge. We want to support moms, whatever feeding routine they choose, with a hands-free breast pump that they can trust and is designed to work for them. And the proof is in the response—a global average of 4.79 stars out of 5 in ratings and reviews.”

Philips said 61% of moms have one hour or less a day to spend on basic daily needs. 57% of moms would like partners to step in and look after the baby.

“Moms are the lifeblood of our society and yet there’s so much pressure on them, and a lack of attention given to how little time they have for essential self-care and well-being,” said Marci El-Deiry, global business unit leader for Philips Mother and Child Care & Women’s Health. “In stepping in and sharing feeds, those around can help give moms precious time back and get to share in the joy, beauty—and hard work—of looking after a baby.”

Last week, the company and Hoag, Orange County, Calif.’s highest-ranked hospital, announced a landmark ten-year strategic collaboration.