Cadence has unveiled a refreshed branding, which represents a significant milestone in the company’s journey. This strategic effort signifies the alignment with Cadence’s customers’ mission and strongly reflects our commitment to innovation, and continued excellence in serving customers and advancing patient outcomes.
 
“The brand refresh represents an exciting chapter in Cadence’s history,” stated President and CEO, Rob Werge. “As we have grown and expanded our capabilities and services, it is important for our brand to evolve along with our vertically integrated strategy of delivering value-add finished devices to our customers. Driven by our commitment to improving patient outcomes, we are dedicated to providing unrivaled trust, innovation, and manufacturing excellence for our Medtech and Pharma partners.”
 
Key aspects of our brand refresh include a new, modern logo and enhanced brand messaging.  The new logo incorporates the Cadence diamond to honor the company’s heritage, while the primary brand color, blue, reflects the healthcare industry and represents knowledge, tranquility, trust, and cleanliness. New brand imagery depicts the full lifecycle of its devices, from manufacturing the device to achieving improved patient outcomes.
 
The branding refresh will begin to appear on Cadence’s website, social media platforms, and in various marketing materials to ensure a cohesive and impactful brand experience across all touchpoints.