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Arterex Reveals Unified North American Brand Identity

The company’s North America-based operating divisions will transition to operate under the Arterex name and visual identity.

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By: Sam Brusco

Associate Editor

Photo: mark.f/stock.adobe.com

Arterex, a contract medical device design, development, and manufacturing partner, announced that it has evolved its brand identity to reflects its mission to deliver integrated, high-quality solutions.

The company’s North America-based operating divisions will transition to operate under the Arterex name and visual identity to create a unified presence across the region. The company said this will simplify engagement, strengthen brand recognition, and reinforce its position as an end-to-end partner for medical device innovators.

In Europe, Arterex’s Italy- and Ireland-based operating companies will keep their established local brand identities to reflect their regional heritage, customer relationships, and regulatory reputations. The businesses will continue to operate as crucial members of the Arterex group, aligned with its quality systems, operational standards, and strategic direction.

“This brand evolution is intentionally regional and customer-driven,” said Jeff Goble, CEO of Arterex. “In North America, a unified Arterex brand brings clarity, scale, and speed. In Europe, our operating companies have earned exceptional trust under their existing names, and maintaining that equity best serves our customers.”

By consolidating branding in North America, the company aims to boost consistency, reduce complexity, and enable customers to more easily rely on the breadth of its capabilities. The brand identity will roll out in North America beginning today, with corresponding updates to digital platforms and communications with customers.

“This transformation is more than a visual change,” Goble added. “Whether operating under the Arterex name or a long-established local brand, every customer receives the same commitment to quality, innovation, and collaboration—backed by the full strength of Arterex.”

The company operates 16 facilities in four continents and employs over 2,100 professionals around the world. It provides comprehensive design, development, engineering, compounding, extrusion, injection molding, blow molding, metals processing, tooling and mold building, and advanced assembly services to medical device and life sciences companies.

Earlier this month, Arterex acquired Synecco, an Ireland-based designer, developer, and contract manufacturer of advanced medical delivery systems.

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