Icovy Marketing, a leading medtech marketing agency, and Chamfr, a marketplace connecting medtech innovators with essential components, solutions, and suppliers, have entered a strategic partnership to accelerate growth for medical device suppliers.
 
The partnership will offer medtech suppliers with global visibility, brand recognition, and lead generation. Suppliers will be able effectively to connect with engineers by combining Icovy’s enhanced marketing support, targeted marketing strategies, and Chamfr’s platform. This will ensure suppliers get spec’d earlier in the development process. 
 
“Our partnership with Chamfr represents a significant leap forward in how we support medtech suppliers,” said Lorenzo Johnson, CEO of Icovy Marketing. “By combining our marketing expertise with Chamfr’s innovative platform, we’re helping suppliers reach more buyers and accelerating the entire innovation cycle in medtech. This collaboration will enable suppliers to get their solutions in front of the right engineers faster, leading to quicker development cycles and bringing life-changing medical devices to market sooner. Our team’s specialized knowledge in medtech marketing strategies will open doors to new opportunities for suppliers and fuel remarkable growth in the industry.”
 
The partnership enables faster connections between suppliers and engineers—reducing development cycles. Suppliers will gain exposure to broader markets through both partners’ strategic digital efforts and extensive networks. The combined expertise and tools from both companies offer suppliers invaluable analytics to inform better business decisions.
 
Through this partnership, joint marketing campaigns will increase awareness among key industry players—making it easier for suppliers to connect with R&D engineers at their point of need. Integrated sales and marketing approaches will help suppliers reduce costs, become more operationally efficient, and provide best-in-class solutions for engineers.
 
Julie Schulte, CEO of Chamfr, also commented: “Our partnership with Icovy reflects Chamfr’s ongoing commitment to driving innovation in the medtech space. By harnessing digital tools and industry expertise, we’re streamlining the connection between suppliers and engineers, connecting them at their points of need which speeds the product development process. Together, we’re not just supporting suppliers—we’re enabling them to thrive in an increasingly digital landscape. And at the same time servicing engineers in the way they want to be serviced by providing a B2C-like digital experience in B2B. This furthers our mission of empowering the medtech community to bring life-changing solutions to market faster.”
 
Icovy and Chamfr will also launch co-branded initiatives—such as webinars and industry events—to keep medtech suppliers informed about new trends and growth opportunities.