Introduction
It was not that long ago that people who cared about the environment were a niche market. ‘Green’ companies catered to this market while all others, including nearly all the largest manufacturers, focused on mainstream buyers to maintain their advantages in an economy of scale.

Then, slowly, the needle began to move, and an ever-larger percentage of the world’s consumers became aware and invested in protecting the planet.

This shift has not gone unnoticed by manufacturers.
 
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