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Effective strategies learned from the experience of Vision Plastics.
July 23, 2019
By: Louis Columbus, Enterprise Software Strategist, DELMIAWORKS
Competing and winning as a new business in the highly competitive medical products industry takes far more than being able to quote price, availability, and delivery dates accurately. Every manufacturer in the sector can do that. What it takes for a medical products company and its outsourcing partners to thrive and grow is a core set of best practices that they excel at together. This article examines a framework for medical process outsourcer (MPO) best practices that manufacturers can reference in putting into place the processes and systems to grow their customers and revenues, regardless of their limitations or location. 1. Collaborate with Customers Among the most important initiatives for any MPO is creating a knowledge-sharing network that includes mentors, customers, suppliers, vendors, employees, and senior management. Maintaining such a network establishes a mechanism for exchanging valuable engineering, quality, procurement, and workflow insights. This facilitates the ability to collaborate closely on new product designs and support for new product launches, and in doing so drives opportunities to accelerate growth. Equally important as an outsourcer is internalizing customers’ goals and providing progress updates on how the MPO is contributing to their business. This is essential to gaining medical product manufacturers’ trust and winning a greater share of their overall projects. 2. Grow the Business on a Foundation of Quality Every MPO is tempted to take on deals that are borderline profitable, with little if any margin for error. However, working with manufacturers and brands that look for the lowest-cost supplier and are willing to sacrifice quality is a major mistake that can jeopardize quality and the long-term reputation of an outsourcer. Instead, the more manufacturers adopt a culture that embraces customer quality, the easier it is to say no to deals that are borderline profitable if at all. Important to making decisions about deals is understanding the costs of quality and what factors most and least influence them. This enables sales and senior management teams to set threshold pricing for every deal to maintain their quality, as well as identify what deals most and least fit with their quality goals. A primary benefit for companies that take this approach is that they now attract the types of quality-focused customers who are best to do business with over the long-term. 3. Maximize Mentoring Opportunities MPOs should seek to capitalize on the strongest mentoring relationships the company has to accelerate learning in the key areas of compliance, quality management, and continuous process improvement. Some of those mentors may even come from customers. We have seen first-hand how working with a major producer of manufacturing test and measurement devices provided an opportunity to gain an accelerated education in how to excel at creating molds, customizing production capacity, and monitoring quality, among other skills. At the same time, MPOs need to invest in mentoring their own employees. An integrated set of internal programs aimed at developing team members’ skills may include:
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